Lou Hunnebeck (Principal Strategist, Inspire Value, ServiceNow, Inc.)
Location: Grand Caribbean 12
Date: Wednesday, November 20
Time: 10:15 am - 11:15 am
Pass Type: Pre-Conference Training/Certification Course + Standard Conference Pass, Premium Conference Pass, Standard Conference Pass
Track: Driving Strategic Decision-Making, Optimizing Culture and Leadership
Session Type: Session
Vault Recording: TBD
Audience Level: All
Good ideas aren't enough. Good intentions aren't enough. Even good data isn't enough. If you want your organization to take productive action, you need to be able to put forth a cohesive and convincing argument, including both qualitative and quantitative elements, and designed for the intended audience. The argument needs to be organized in a way that will resonate with influencers and decision-makers alike.
No matter your level in your organization, the ability to justify, convince, influence and motivate will serve you well.
Topics covered may include:
• Putting the vision to work
• Creating context with current state
• Knowing your audience
• Painting the picture
• Backing up your argument
• Remembering the goal
Join us for an interactive exploration of the different situations in which making your case can be important, and discussion of techniques you can apply to make your arguments penetrating and persuasive.
Attendees will learn:
• The key items to consider when constructing a business case
• How to analyze the target audiences for an argument for action
• Picking the right metrics to support a business case